The art of networking and building good business relationships is an essential component of any freelancer tool kit.
Done correctly, you can form long-lasting business relationships with people in your industry that help boost your business so you remain profitable and keep you ‘top of mind’ and in the know.
But what does networking involve, and what are some tips for doing it right?
Here are 6 tips for networking for freelancers.
1. Build relationships and help others
Networking isn’t just about turning up at conferences and industry events and handing out your business card (real or virtual) to everyone you meet (although, of course, you can do that).
It’s about building genuine relationships with others, expanding your contact list and professional network, and finding out what’s going on in your industry or niche.
It’s also about helping your contacts and business colleagues where you can. For example, if they are facing issues, is there something you can do to help them? This doesn’t necessarily mean pitching your services at every opportunity but can include referring others, suggesting how a different approach might help, or simply sharing your experience when you faced a similar problem.
Networking can be a rewarding way to share your challenges, get help and make business friends.
Networking is not just about you – it’s a two-way street.
2. Network both in-person and online
While in-person networking is powerful, you don’t have to turn up at every industry event and network face-to-face; you can also network online.
You can network in online business groups and forums, Facebook business groups, X Spaces, LinkedIn business groups and much more. You can also join in online meetings and workshops, attend virtual events, and have group calls on Skype, Zoom, and Google Meet, to name just a few.
And don’t dismiss the power of sending a follow-up email to business colleagues you’ve met recently or catching up with members of your network via a virtual coffee. You can uncover valuable business opportunities this way.
3. Leverage current relationships
You don’t need a ‘go big or go home’ approach to networking.
You can start networking and getting your message out there by starting small via friends and family. Let them know you are open to work and looking for clients and contacts, the type of work you do, who you help, etc. This pathway is often overlooked by those new to freelancing, but getting the word out there via friends and family can have a ripple effect.
Likewise, contacting previous employers or clients you’ve worked with and asking them if they know anyone who might need your help or services is a great way to nurture relationships and keep you top of mind.
4. Consider co-working
If you work remotely and feel isolated, consider using co-working spaces in your area. Here, you are likely to meet like-minded people who are also freelancing, and it can be another great way to network and make connections while pursuing your craft. These interactions and relationship-building activities could lead to other social and industry events.
Another great thing about networking with people you work alongside is that they will get to know your work and can vouch for you when referring you to others.
5. Ask for referrals
Referrals are a great way to get more good clients. If you’ve enjoyed working with a client, at the end of the project (as well as asking for a client testimonial), ask if they know anyone else who might benefit from working with you. If they are happy with your work, they will, most likely, gladly refer you to others in their network.
You could even add a note to your final invoice to them. And if you’re looking for free invoice software that includes professionally designed invoices, multiple payment gateways, client-side portals, quotes, recurring invoices, time and task tracking and lots more to ensure you get paid quickly and as hassle-free as possible, try Invoice Ninja out for free here.
6. Be prepared and listen
As mentioned earlier, networking is a two-way street, so it pays to be prepared before you attend a specific event. Know what your intention is and your aims, and also be ready to help others too.
So, as well as having a short elevator speech or a concise line or two prepared that adequately describes who you are, what you do and who you help – take time to actively listen to others and understand where they are coming from.
People love to be heard and can tell when people genuinely listen – listen to understand instead of listening to respond. This will set you apart from others, and you’ll become known as a valued member of your network.
There is a saying that your network is your net worth. If you bear this in mind, it will go a long way toward building long-lasting, mutually beneficial business relationships and, in turn, boost your business.
Happy networking!